Crocs
Led creative execution for global retail campaigns across the Americas, Europe, and Asia, translating evergreen and seasonal concepts into cohesive signage, displays, window graphics, and other in-store experiences.
Partnered with regional and global Marketing, Visual Merchandising, Retail, and Production teams to coordinate requirements, approvals, and implementation across varied store formats.
Managed hundreds of interconnected campaign assets and production requirements, building an Airtable workflow that increased output and accuracy by 25% while improving visibility into deliverables, approvals, and status.
