Sierra Sage Herbs
Served as the primary in-house creative resource for Green Goo and related brands, developing integrated
communications across packaging, retail, digital, photography, presentations, and promotional channels.
communications across packaging, retail, digital, photography, presentations, and promotional channels.
Led creative direction for new products and launches from concept through market, including packaging,
photography, video, retail displays, advertising, web, social, and sales materials.
photography, video, retail displays, advertising, web, social, and sales materials.
Managed internal and external creative resources, including a Senior Visual Artist (photographer/renderer), contractors, and agency partners, coordinating creative direction and finished assets across brand communications.
Created templates, asset systems, and streamlined workflows to improve consistency and efficiency across a high volume of simultaneous projects.
