Shane Co.
Lead visual planning and creative execution for in-store communications, translating campaigns and merchandising priorities into signage, environmental graphics, displays, and still and motion content.
Develop store-specific plans in Figma using dimensions, fixtures, merchandise placement, and communication priorities to determine imagery, scale, placement, and storytelling.
Built and maintain an Airtable system to manage store graphics, production specifications, placement, image rights and expirations, and replacement needs across the national store network.
Support integrated retail, digital, and internal communications through campaign adaptation, photography selection, production, asset management, final quality control, and implementation.
